Consumer behavior, marketing psychology, and environmental psychology
Understand the psychological processes underlying consumer decision-making, persuasion, and marketing psychology.
Explore the interrelationship between people and their physical environments, including sustainable behavior.
Explore how psychological insights reshape economic theory, revealing systematic biases in human decision-making and the design of choice environments.
Examine how urban settings, architecture, and the built environment shape cognition, emotion, social behavior, and mental health.
