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Study how individuals think about, influence, and relate to others.
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Attitude Components (ABC Model): - Affective: Emotional reactions - Behavioral: Actions toward object - Cognitive: Beliefs about object
Attitude Formation: - Classical conditioning - Operant conditioning - Observational learning - Mere exposure effect
Persuasion (Elaboration Likelihood Model): - Central Route: Careful processing of arguments (high involvement) - Peripheral Route: Reliance on heuristics and cues (low involvement)
Cognitive Dissonance (Festinger): - Discomfort from inconsistent cognitions - Attitude change to reduce dissonance - Insufficient justification effect
Social Facilitation: Improved performance on simple tasks, impaired on complex tasks in presence of others.
Social Loafing: Reduced effort in groups. Reduced by: Individual accountability, meaningful tasks, small groups.
Groupthink (Janis): Defective decision-making in cohesive groups prioritizing consensus over critical thinking. - Symptoms: Illusion of invulnerability, stereotyping outgroups, self-censorship - Prevention: Encourage dissent, outside perspectives, devil's advocate
Group Polarization: Group discussion leads to more extreme positions.
Deindividuation: Loss of self-awareness in groups leads to uninhibited behavior.
Prejudice: Negative attitude toward a group Stereotype: Generalized belief about a group Discrimination: Negative behavior toward a group
Sources of Prejudice: - Social learning - Social identity theory: In-group favoritism - Realistic conflict theory: Competition for resources - Cognitive factors: Categorization, illusory correlation
Reducing Prejudice: - Contact Hypothesis: Intergroup contact under optimal conditions - Equal status - Common goals - Cooperation - Institutional support - Perspective-taking - Individuating information
Implicit Bias: Unconscious associations measured by Implicit Association Test (IAT).
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Myers, D. G., & Twenge, J. M. (2022). Social Psychology. McGraw-Hill (14th ed.).
Fiske, S. T., & Taylor, S. E. (2017). Social Cognition: From Brains to Culture. SAGE Publications (3rd ed.).
Petty, R. E., & Cacioppo, J. T. (1986). Communication and Persuasion: Central and Peripheral Routes to Attitude Change. Springer-Verlag.
Cialdini, R. B. (2021). Influence: The Psychology of Persuasion. Harper Business (New and Expanded ed.).
Milgram, S. (1974). Obedience to Authority: An Experimental View. Harper & Row.
Allport, G. W. (1954). The Nature of Prejudice. Addison-Wesley.
Tajfel, H., & Turner, J. C. (1979). An Integrative Theory of Intergroup Conflict. The Social Psychology of Intergroup Relations, Brooks/Cole.
Latané, B., & Darley, J. M. (1970). The Unresponsive Bystander: Why Doesn't He Help?. Appleton-Century-Crofts.
Bandura, A. (1973). Aggression: A Social Learning Analysis. Prentice-Hall.
Social Cognition
Social Cognition examines how people think about themselves and others.
Attribution Theory: - Dispositional Attribution: Explaining behavior by internal factors (personality, attitudes) - Situational Attribution: Explaining behavior by external factors (context, pressure)
Attribution Biases: - Fundamental Attribution Error: Overemphasizing dispositional factors for others' behavior - Actor-Observer Bias: Dispositional for others, situational for self - Self-Serving Bias: Internal attributions for success, external for failure
Schemas and Heuristics: - Schemas guide interpretation of social information - Stereotypes as cognitive schemas - Availability heuristic in social judgment - Representativeness heuristic